Last updated: 4 July 2026
The short version
We’re The Hockey Site (THS). We share field hockey coaching knowledge with coaches around the world through a website, a newsletter and on-demand library, live sessions, and a coaching app. To do that, we collect a small amount of personal information — mainly your name and email — and we use trusted platforms like Beehiiv, Vimeo, YouTube and Zoom to deliver it. Anything you save in the coaching app is private to you and stored in the EU. We don’t sell your data. You can ask to see, correct or delete your information at any time.
The rest of this page fills in the detail.
Who we are
The Hockey Site is operated by Ernst Baart, based in Belgium (Luikstraat 3, Antwerpen 2000). For anything to do with your privacy, contact us at ernst@thehockeysite.com.
Under data protection law (GDPR), we’re the “data controller” for the information described here — meaning we decide why and how it’s used. The one part that works a little differently is the content you store privately in the coaching app, which we explain in its own section below.
What this policy covers
This policy applies to everything we run:
- our website at thehockeysite.com;
- our newsletter and on-demand content, including paid subscriptions;
- the videos we host and the live streams at thehockeysite.live;
- the coaching app at thehockeysite.app.
When you use third-party platforms for the above, their own privacy policies also apply. We’ve linked them further down.
What we collect
Information you give us:
- your name and email address when you subscribe to the newsletter or create an account;
- billing details if you take out a paid subscription (handled by our payment processor — we never see or store your full card number);
- anything you send us directly, such as a support message, a reply, or a survey answer;
- in the coaching app: the voice notes you record, the files and images you upload, the team and player details you add, and the questions you ask;
- if you join a live session as a guest or speaker, your voice, image and contributions are recorded as part of that session.
Information we collect automatically:
- basic usage data — which emails you open, which links you click, which pages and videos you view;
- technical data such as your IP address, browser and device type;
- cookies and similar technology on our website and within Beehiiv (more on that below).
How we use it
We use your information to:
- send you the newsletter and the content you signed up for;
- run paid subscriptions, take payment and give you access to on-demand content;
- run the coaching app and keep your workspace working for you;
- deliver and improve our website, videos and live sessions;
- reply to you and provide support;
- understand what content is useful so we can make it better;
- keep everything secure and meet our legal obligations.
Under the GDPR we rely on these legal bases: performing our contract with you (for example, giving you access to content you paid for, or running the coaching app), your consent (for marketing emails and non-essential cookies, which you can withdraw at any time), and our legitimate interests (running and improving THS, and keeping it secure).
Your private workspace in the coaching app
Everything you put into the coaching app is private to you. Each coach’s workspace is walled off at the database level, so no other coach can see your notes, teams, or files, and neither can we. The one exception is deliberate: if you invite a co-coach to a team, they see what you’ve shared with that team, and nothing else.
The app’s Ask feature answers your questions using The Hockey Site’s own coaching library plus your own workspace. The two are kept separate. The shared library is read-only, and your private notes never become part of it or of anyone else’s answers. We don’t train AI models on your workspace, and we don’t sell it or share it.
When you add other people’s details, like your players, you’re responsible for having a proper reason to hold that data under data protection law, especially where players are children. For that content we act on your instructions: we store and process it to run the app for you, and we don’t use it for anything else.
Who we share it with
We don’t sell your personal information. We share it only with the platforms and providers that help us run THS. Not all of them receive the same data — some handle only a small part, and several work quietly in the background.
Newsletter, subscriptions and email:
- Beehiiv — our newsletter, subscriptions and on-demand content (privacy policy);
- Substack — our previous newsletter platform; some content and subscriber data may still sit there (privacy policy);
- Swipe One — a CRM and email/marketing automation (privacy policy).
Payments:
- Stripe — payment processing for paid subscriptions, via Beehiiv (privacy policy).
Video hosting and delivery:
- Vimeo — video hosting (privacy policy);
- Swarmify — a content delivery network that speeds up video playback (privacy policy);
- YouTube / Google — live streaming and on-demand video (privacy policy).
Live sessions:
- Zoom — running and recording guest and live sessions (privacy policy);
- Meetn — running and recording guest and live sessions (privacy policy);
- Upcoach — delivering 1-on-1, group and mastermind sessions (privacy policy).
Coaching app (thehockeysite.app):
- Supabase — database, login and file storage for the app, in the EU (privacy policy);
- Vercel — runs the app, in the EU (privacy policy);
- Anthropic (Claude) — generates the answers in the app’s Ask feature, and helps us create content (privacy policy);
- OpenAI — transcribes solo voice notes and powers search in the app (privacy policy);
- AssemblyAI — transcribes multi-speaker conversations in the app and labels who said what (privacy policy).
We also use a couple of tools to build and run THS behind the scenes — GitHub (code) and Notion (planning and content). These don’t normally handle your information as a subscriber or viewer, but we list them for transparency. Their privacy policies: GitHub, Notion.
We may also share information if the law requires it, or to protect our rights or the safety of others.
Cookies
Our website and Beehiiv use cookies and similar technology to make things work, remember your preferences, and measure how content is used (for example, through Google Analytics). You can control cookies through the banner when you first visit and through your browser settings. Turning off some cookies may stop parts of the site working properly.
Live streams and recordings
Our live sessions are recorded and published as on-demand content. If you attend as a viewer, you’re not normally identifiable in the recording. If you take part as a guest, speaker or panellist — or turn on your camera or microphone during a session — you’ll appear in the recording, and we may publish and re-use it across THS and our channels. If you’d prefer not to appear, just let us know before the session.
In the coaching app, the voice notes and conversations you record are transcribed automatically by our transcription providers (OpenAI, AssemblyAI) and saved to your private workspace. Solo notes are just you. Conversation recordings can involve several people, so make sure everyone in the room knows they’re being recorded before you start. The app asks you to confirm this first.
Sending data outside the EU
The coaching app keeps your data in the EU. Your database, files and recordings sit with Supabase in Frankfurt, Germany, and the app itself runs in Frankfurt too, so your app data is both stored and processed in the EU.
Some of our other platforms (such as Beehiiv, Vimeo, YouTube, Zoom and Stripe) are based in the United States, so that information may be processed there. The AI providers the app uses for answers and transcription (Anthropic, OpenAI) also process in the US. Where data goes outside the EU, we rely on the safeguards those providers have in place, such as the European Commission’s Standard Contractual Clauses, to protect your data.
How long we keep it
We keep your information for as long as you’re subscribed or have an account, and for a reasonable period afterwards to meet legal, accounting and security needs. When we no longer need it, we delete it or anonymise it.
In the coaching app, your notes and files stay in your workspace until you delete them. If you ask us to delete your account and its data, or to send you a copy, we’ll action it within 10 business days.
Your rights
Under the GDPR you can ask us to:
- show you what information we hold about you;
- correct anything that’s wrong;
- delete your information;
- limit or object to how we use it;
- give you a copy in a portable format;
- withdraw consent you’ve given (for example, by unsubscribing).
To do any of these, email ernst@thehockeysite.com. We’ll respond within the time the law allows, and for coaching app data within 10 business days. You also have the right to complain to the Belgian Data Protection Authority, though we’d appreciate the chance to sort things out first.
You can unsubscribe from the newsletter at any time using the link at the bottom of every email.
Children
THS is made for coaches and intended for people aged 16 and over. We don’t knowingly collect information directly from anyone under 16. If you believe a child has given us their information, contact us and we’ll remove it.
Coaches do add player details to the coaching app, and some players are minors. If that’s you, you’re responsible for having a lawful basis to store that data, keeping it accurate, and removing it when it’s no longer needed. You can edit or delete any player at any time, and we’ll help if you need us to.
Security
- Coaching app data is encrypted in transit and at rest.
- Each coach’s workspace is isolated, so one account can’t reach another’s data.
- You sign in to the app with a one-time code sent to your email, so there’s no password to leak.
More generally, we take reasonable steps to keep your information safe, and we rely on platforms that do the same. No system is ever completely secure, so we can’t promise perfect protection — but we work to keep the risk low. Keep your account details to yourself.
Changes
We may update this policy from time to time. When we make a meaningful change, we’ll update the date above and, where appropriate, let you know by email or a notice on the site.
Contact
Questions about your privacy? Email ernst@thehockeysite.com.