Last updated: 15 June 2026
The short version
We’re The Hockey Site (THS). We share field hockey coaching knowledge with coaches around the world through a website, a newsletter and on-demand library, and live sessions. To do that, we collect a small amount of personal information — mainly your name and email — and we use trusted platforms like Beehiiv, Vimeo, YouTube and Zoom to deliver it. We don’t sell your data. You can ask to see, correct or delete your information at any time.
The rest of this page fills in the detail.
Who we are
The Hockey Site is operated by Ernst Baart, based in Belgium (Luikstraat 3, Antwerpen 2000). For anything to do with your privacy, contact us at ernst@thehockeysite.com.
Under data protection law (GDPR), we’re the “data controller” for the information described here — meaning we decide why and how it’s used.
What this policy covers
This policy applies to everything we run:
- our website at thehockeysite.com;
- our newsletter and on-demand content, including paid subscriptions;
- the videos we host;
- the live streams we share and the guest sessions we record.
When you use third-party platforms for the above, their own privacy policies also apply. We’ve linked them further down.
What we collect
Information you give us:
- your name and email address when you subscribe to the newsletter or create an account;
- billing details if you take out a paid subscription (handled by our payment processor — we never see or store your full card number);
- anything you send us directly, such as a support message, a reply, or a survey answer;
- if you join a live session as a guest or speaker, your voice, image and contributions are recorded as part of that session.
Information we collect automatically:
- basic usage data — which emails you open, which links you click, which pages and videos you view;
- technical data such as your IP address, browser and device type;
- cookies and similar technology on our website and within Beehiiv (more on that below).
How we use it
We use your information to:
- send you the newsletter and the content you signed up for;
- run paid subscriptions, take payment and give you access to on-demand content;
- deliver and improve our website, videos and live sessions;
- reply to you and provide support;
- understand what content is useful so we can make it better;
- keep everything secure and meet our legal obligations.
Under the GDPR we rely on these legal bases: performing our contract with you (for example, giving you access to content you paid for), your consent (for marketing emails and non-essential cookies, which you can withdraw at any time), and our legitimate interests (running and improving THS, and keeping it secure).
Who we share it with
We don’t sell your personal information. We share it only with the platforms and providers that help us run THS. Not all of them receive the same data — some handle only a small part, and several work quietly in the background.
Newsletter, subscriptions and email:
- Beehiiv — our newsletter, subscriptions and on-demand content (privacy policy);
- Substack — our previous newsletter platform; some content and subscriber data may still sit there (privacy policy);
- Swipe One — a CRM and email/marketing automation (privacy policy).
Payments:
- Stripe — payment processing for paid subscriptions, via Beehiiv (privacy policy).
Video hosting and delivery:
- Vimeo — video hosting (privacy policy);
- Swarmify — a content delivery network that speeds up video playback (privacy policy);
- YouTube / Google — live streaming and on-demand video (privacy policy).
Live sessions:
- Zoom — running and recording guest and live sessions (privacy policy);
- Meetn — running and recording guest and live sessions (privacy policy);
- Upcoach — delivering 1-on-1, group and mastermind sessions (privacy policy).
Website, hosting, analytics and search:
- Hostinger — website hosting (privacy policy);
- Google Analytics — website usage analytics (privacy policy);
- Google Search Console — how our site performs in search (privacy policy).
AI assistant:
- Delphi.ai — powers Assistant.Hockey, our AI coaching assistant (privacy policy).
We also use a few tools to build and run THS behind the scenes — Vercel, Supabase and GitHub (our web apps), Notion (planning and content), and Claude by Anthropic (helping us create and manage content). These don’t normally handle your information as a subscriber or viewer, but we list them for transparency. Their privacy policies: Vercel, Supabase, GitHub, Notion, Anthropic.
We may also share information if the law requires it, or to protect our rights or the safety of others.
Cookies
Our website and Beehiiv use cookies and similar technology to make things work, remember your preferences, and measure how content is used (for example, through Google Analytics). You can control cookies through the banner when you first visit and through your browser settings. Turning off some cookies may stop parts of the site working properly.
Live streams and recordings
Our live sessions are recorded and published as on-demand content. If you attend as a viewer, you’re not normally identifiable in the recording. If you take part as a guest, speaker or panellist — or turn on your camera or microphone during a session — you’ll appear in the recording, and we may publish and re-use it across THS and our channels. If you’d prefer not to appear, just let us know before the session.
Sending data outside the EU
Some of our platforms (such as Beehiiv, Vimeo, YouTube, Zoom and Stripe) are based in the United States, so your information may be processed there. Where that happens, we rely on the safeguards those providers have in place, such as the European Commission’s Standard Contractual Clauses, to protect your data.
How long we keep it
We keep your information for as long as you’re subscribed or have an account, and for a reasonable period afterwards to meet legal, accounting and security needs. When we no longer need it, we delete it or anonymise it.
Your rights
Under the GDPR you can ask us to:
- show you what information we hold about you;
- correct anything that’s wrong;
- delete your information;
- limit or object to how we use it;
- give you a copy in a portable format;
- withdraw consent you’ve given (for example, by unsubscribing).
To do any of these, email ernst@thehockeysite.com. We’ll respond within the time the law allows. You also have the right to complain to the Belgian Data Protection Authority, though we’d appreciate the chance to sort things out first.
You can unsubscribe from the newsletter at any time using the link at the bottom of every email.
Children
THS is made for coaches and intended for people aged 16 and over. We don’t knowingly collect information from anyone under 16. If you believe a child has given us their information, contact us and we’ll remove it.
Security
We take reasonable steps to keep your information safe, and we rely on platforms that do the same. No system is ever completely secure, so we can’t promise perfect protection — but we work to keep the risk low. Keep your account password to yourself.
Changes
We may update this policy from time to time. When we make a meaningful change, we’ll update the date above and, where appropriate, let you know by email or a notice on the site.
Contact
Questions about your privacy? Email ernst@thehockeysite.com.