He dislikes the word sacrifice; being a top athlete is a choice, so players should go out and enjoy it. His under-21s used Gladiator to get relaxed before an England match and were alert in the warm-up, then went 2-0 down in eight minutes with uncharacteristic errors, because nobody had thought about the gap between leaving the coaches and singing the anthem. The senior women shared that moment deliberately. Watch the full masterclass: Changing & developing a culture.
