Joy rejected reward-and-punishment coaching, Pavlov’s classical conditioning, as too basic for her squad. Instead she works through the four I’s: an ideal vision, inspiration that gives amateur players who pay to play a reason to commit, intellectual stimulation that only works if failure is allowed, and individualised consideration, treating the man who just worked a twelve-hour Covid shift as a person before a yo-yo test score. Watch the full masterclass: Building a powerful team.
