Malebye passes on a line from one of his mentors: the aim of analysis is to understand the opposition better than they understand themselves. In practice that means building a picture of numbers, entry skills, outcomes and zones until you have a team’s DNA, then working out how to attack or contain it. He borrows the NFL split of offence and defence coordinators, and insists the same scrutiny gets turned inward. Watch the full masterclass: How analysts look at scoring.