A coach never changes anybody, Ric says; you build an environment where players change themselves, an act of their own free will, backed by motivation, technical support and feedback. Praise on its own is not enough, criticism has its place too. Citing Norman Vincent Peale, that most people would rather be ruined by praise than saved by criticism, he lands on his rule: comfort the troubled and trouble the comfortable. Watch the full masterclass: The Pygmalion effect.
